L'Oréal Argentina accused of sexist tweets

Published: 18-Mar-2016
Marketing

The cosmetics company was criticised for its tweets using the #mesientomujer hashtag

You need to be a subscriber to read this article.
Click here to find out more.

L’Oréal Argentina has come under fire from Twitter users after a series of tweets the company posted on 8 March were considered by some to be sexist and offensive.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Marketing

La Roche-Posay debuts docu-series ‘debunking’ sun myths for Gen Zalpha

Read more
Experts will help identify fact from fiction when it comes to sun safety in the four-part web series targeting young people aged 13 to 24

Trending Articles

  1. Vaseline signs Blackpink’s Jennie as Global Ambassador for Body Care The South Korean singer and actress, known for solo hit ‘Like Jennie’, will front campaigns for the Unilever-owned heritage player’s core body care collections, Gluta-Hya and Pro Derma
  2. Harry Styles’ Pleasing opens Amsterdam pop-up to explore the senses, including ‘scent arcade’ PleasingLand takes place in the Netherlands ahead of Styles’ ‘Together, Together’ tour kicking off in Amsterdam on 16 May, featuring areas to explore the beauty and apparel brand via touch, smell and sound
  3. Charli XCX named YSL Beauty ambassador to front ‘new era of make-up’ YSL Beauty Global Makeup Artist Sam Visser has created a new look to kick off singer Charli XCX’s debut marketing material with the L'Oréal-owned make-up brand
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Vaseline removes advertisement following accusation of digital art theft The Unilever-owned beauty brand has been accused of allegedly copying poster artwork from artist Name Junior and modifying it with artificial intelligence. Vaseline has removed the advertisement post and is ‘working to understand what happened’
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    The Ordinary spotlights New York City transit problem with free bus shuttle service The skin care brand’s latest stunt aims to provide a ‘solution’ to a New York City transportation pain point, running a free express shuttle from Williamsburg’s Domino Park to Prospect Park in Brooklyn to cut the usual commuting time in half

Upcoming event

Cosmoprof CBE ASEAN Bangkok

24-26 June 2026 | Bangkok, Thailand See all

You may also like

Marketing

La Roche-Posay debuts docu-series ‘debunking’ sun myths for Gen Zalpha

Experts will help identify fact from fiction when it comes to sun safety in the four-part web series targeting young people aged 13 to 24
Marketing

Charli XCX named YSL Beauty ambassador to front ‘new era of make-up’

YSL Beauty Global Makeup Artist Sam Visser has created a new look to kick off singer Charli XCX’s debut marketing material with the L'Oréal-owned make-up brand
Skin Care

La Roche-Posay enters first entertainment partnership with Minions & Monsters

The L’Oréal-owned skin care brand has teamed up with Illumination's Minions & Monsters to launch the ‘Ready, Clear, Action!’ acne campaign ahead of the animated film’s upcoming release, spotlighting La Roche-Posay’s Effaclar range
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Gen Z are still the most sought-after beauty demographic, but for influence, not spend

With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
Fragrance

Mugler spotlights hero scents in new campaign starring influencer Emma Chamberlain

The luxury house has teamed up with the podcast host to bring to life its hero scents via new campaign ‘The Womanalities’, which sees Chamberlain portray each Mugler fragrance via a different personas
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

How can beauty brands prepare for the next wave of agentic shopping?

As AI-powered search reshapes consumers’ discovery of beauty, Pattern’s Fiona Reid explains how brands can be prepared
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Inside the modern beauty discovery dilemma and how brands can beat it

Beauty shoppers are not lacking options but relevance, argues Ayesha Mace, Senior Beauty Manager at Pinterest UK. The social media whizz reveals how visual search can tackle this issue, creating more personal journeys that blend inspiration and commerce
Subscribe now