L'Oréal urged to rebrand 'breathtakingly insensitive' Black Opium fragrance by anti-drug group

Published: 21-Sep-2018
Fragrance Marketing

The National Council Against Drug Abuse accuses the beauty giant of "the height of cruelty" by attempting to profit while people are losing their lives to real opium

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A US anti-drug organisation has published an open letter to L'Oréal urging it to pull its YSL Beauté Black Opium fragrance from shelves and stop its advertising.

The National Council Against Drug Abuse (NCADA) wrote to

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