La Roche-Posay has partnered with US animation studio Illumination for its upcoming animated film release, Minions & Monsters.
The ‘Ready, Clear, Action!’ campaign spotlights the L’Oréal-owned skin care brand’s Effaclar range as it sets out to reimagine acne education through the globally loved Minions universe.
This marks La Roche-Posay’s first global entertainment collaboration.
La Roche-Posay’s Effaclar line is formulated for oily, blemish-prone skin, working to clear breakouts, unclog pores and reduce blackheads.
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The entertainment-driven animated campaign draws inspiration from the film, set to roll out across multiple markets worldwide alongside its release.
As part of the campaign, consumers are introduced to the ‘Derm Minion’ character, created to make acne education more accessible and engaging.
“Skin care should not require a dictionary,” said Alexandra Reni-Catherine, La Roche-Posay Global General Manager.
“This partnership allows us to translate dermatological expertise into a format that is joyful, engaging and accessible – without compromising our scientific expertise.”
The campaign will be supported by a 360-degree media strategy as it aims to engage audiences at scale through a shared language of entertainment and expertise.
In addition to video content, consumers can expect to see the campaign in both brick-and-mortar and online retailers.
Minions & Monsters arrives in cinemas from 1 July, with the ‘Ready, Clear, Action!’ campaign launching now.