Lauder announces expansion plans for Coach Beauty

Published: 15-Mar-2010
Fragrance

The Estée Lauder Companies’ think tank BeautyBank and Aramis & Designer Fragrances division are collaborating with accessories company Coach Inc to expand Coach Beauty.


The Estée Lauder Companies’ entrepreneurial think tank BeautyBank and Aramis & Designer Fragrances division are collaborating with US accessories company Coach Inc to expand the existing Coach Beauty business globally. Until now the beauty and fragrance line has been available exclusively in Coach’s freestanding stores in the US, but the companies now plan for the line to enter department stores and speciality retailers across North America with immediate effect.

“Initial success in our own stores serves to underscore the potential for Coach Beauty with a more extensive distribution network and with the support of BeautyBank and Aramis & Designer Fragrances,” commented Coach’s president of US Wholesale and Global Licensing, Kathy Nedorostek.

The expansion will begin this month with the launch of Coach’s Signature Fragrance in Bloomingdales, Nordstrom, Macy’s Dillard’s, Lord & Taylor, Von Maur, Bon Ton, Belk and Sephora stores. A global launch will follow shortly.

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