Specially developed for this luxury brand, Lumson has developed and manufactured the packaging for the new Absolue Longevity MD Anticipate The Cream, a high-compliance cream within the Absolue Longevity MD line. This is the first longevity skincare treatment by Lancôme designed to reverse the visible biological age of skin at each and every stage of life, and to prevent evident signs of ageing by targeting their underlying origins. This approach means the line provides skincare according to its real, specific and biological needs across three targeted pathways: Anticipate, Intercept and Reset.
Taking a closer look, at the heart of the Anticipate The Cream formula is MitopureTM by Timeline, a pure and micronised form of Urolithin-A that stimulates the mitochondrial recycling process, acting as a powerful regenerator of the ‘cellular battery’, combined with Anticipate CompoundTM – a complex of Epigenomy, Eperuline, Ectoin, Rose Pro-Xylane and Taurine – to protect cells and preserve the skin’s youthfulness. The result is a cream that prevents the appearance of the very first fine lines while preserving facial firmness and radiance.
The packaging that turns a brand's codes of excellence into a visual signature
From this vision, bringing together excellence, innovation and aesthetic research, emerged the packaging created by Lumson for Absolue Longevity MD Anticipate The Cream created to house this precious cream in a bottle featuring pure, clean lines, where the quality of the glass itself and the luminous finishes ensure each cosmetic ritual is transformed into a distinctive and premium user experience.
The core of the project is the 50ml SLIM 355 DeLuxe bottle in high-quality glass. The packaging concept, shaped by the balance of proportions with the choice of glass - a premium material to guarantee high quality standards, top production uniformity and an instant perception of solidity and excellence - lends the overall design a sophisticated sense of purity and minimalism.
Reinforcing its visual identity even further is the superbly refined decoration which combines metallisation in shiny white gold tones with multi-layer UV screen printing. The interplay between surfaces, the reflections and their depth create a precious and contemporary visual effect that directly connects with the line's premium positioning of the line and the brand's distinctive codes.
To complete the packaging, the Eco Purity AA355 pump has been added. Entirely in line with the project’s aesthetic concept, it bonds both performance and user experience. The aluminium-coated components in a shiny light gold finish blend naturally into the chromatic balance of the packaging, while its custom overcap, enhanced with UV screen printing, evokes the essence of LANCÔME.
