The result of 10 years of advanced research and 5 patents, the Absolute Serum – now a bestseller – is a high-performance, global anti-ageing treatment designed to visibly correct the signs of ageing skin. A trio of precious botanical actives is at the heart of the formula: white sandalwood extract, sempervivum extract and baobab RNA, which work in synergy with niacinamide (Vitamin B3) and papain to correct the signs of ageing and to improve the complexion.
The formula comprises scientific efficacy and respect for the skin; it is an explosion of sensory richness. The serum, with 96% ingredients of natural origin, features a micro-encapsulated texture. On application it offers a unique experience where the freshness of the water melds with the comfort of oil. Enveloping the skin in a ritual of pure pleasure, the iconic light floral fragrance develops into subtle notes of jasmine, rose and ylang-ylang.
LUXURY AND FUNCTIONALITY
A ‘jewel’ of efficacy and sensory experience like Premium Absolute Serum could only be held in carefully designed, luxurious packaging.
As with the serum’s sumptuous formula, the difference in packaging lies in the detail: refined, functional and never dull. The 30ml Alexandra square bottle with 20/400 neck is characterised by a semi-transparent external coating that echoes the product’s golden colour – an elegant detail that adds a touch of contemporary sophistication, underlining its premium positioning. The square shape, linear and softly contoured, fully reflects the brand’s identity and brand positioning – a fusion of science, French elegance and innovation.
The Alu Drop Touch dropper, featuring a push-down system and covered in glossy gold aluminium, stands out for an exclusive tactile experience given its textured surface. This not only improves its functionality, and adds a touch of luxury to daily application but also perfectly embodies Lierac’s vision.
The outcome is a packaging solution that showcases product identity and elevates user experience; an exquisite expression of the collaboration between Lierac and Lumson, bringing together innovation, aesthetics and performance.
