LVMH beauty brands adapt social marketing to relieve 'boredom' of Covid-19 self-isolation

Published: 30-Mar-2020
Colour Cosmetics Fragrance Marketing

The beauty conglomerate is hoping to brighten up consumers’ days by using the social media feeds of its brands in innovative ways

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LVMH’s beauty brands have adapted their social media feeds and campaigns to inspire and engage with consumers practising social distancing and self-isolation due to the outbreak of coronavirus (Covid-19).

The LVMH Perfumes & Cosmetics Maisons hope to tackle boredom by

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