Asian people deeply believe in traditions, so to help you successfully penetrate this so promising market, Sederma is launching Měiritage™.
Indeed, inspired by traditional Chinese medicine, Měiritage™ is an anti-ageing active (significant smoothing effect on wrinkles) designed to answer the specific problems of Asian skin: pigment spots, dehydration and sensitivity to external aggressions.
Měiritage™ particularly targets the newly discovered Yin-Yang-1 protein in order to adjust the epidermis maturation.
Měiritage™ reconnects with ancestral traditions. The heritage of beauty can be perpetuated from generation to generation in the modern world.
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