Mac adds new dimension

Published: 4-Dec-2012

Mac Cosmetics (Estee Lauder) is releasing a new mascara from January, which features a three dimension tipped brush to provide lashes with improved volume, curl and length.

Mac Cosmetics (Estee Lauder) is releasing a new mascara from January, which features a three dimension tipped brush to provide lashes with improved volume, curl and length. According to Mac, the new In Extreme Dimension Lash incorporates the latest in mascara innovation by using a lightweight whipped formula which saturates the lashes from root to tip. The formula is also said to be clump-resistant, non-flaking and non-smudging. It is available in Black Extreme, and launches in January priced at £18.

Meanwhile, the brand is also releasing a new berry-toned collection, called Après Chic. The range includes lipsticks in deep red and plum tones, such as Après Chic, a pink brick red shade, and Hot Chocolate, a dirty plum. There are also matching Mineralize Tinted Lip Balms, Mineralize eye shadows in grey, copper and plum shades, along with blushers, eye liners and nail lacquers. The limited-edition range is priced between £10 to £32.50.

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