MakeUp in New York a success for Schwan
Presented its Born in the USA promotion box
Another MakeUp in New York successfully closed its doors on September 13, 2012. The second edition of this show took place at Studio 450 and could register over 1,000 visitors during the course of two days.
For Schwan Cosmetics it was again a great success. The booth was bustling with many of our clients who were able to discover and admire our “Treasures” for 2013 as well as many other Colour Cosmetics jewels.
In a stylish setting and with New York City as a beautiful background, Schwan Cosmetics presented its “Born in the USA” promotion box containing products produced in their US plant in Piscataway, NJ. All of its gorgeous formulas generated a lot of interest.
The highlight was a “Red Carpet” event with the motto “I * Schwan* NY”. Taking place on September 13, at “The Standard, NY”, invited guests walked the Red Carpet, had their pictures taken at the VIP wall and then partied, dined and played table tennis with colleagues and their partners from Schwan Cosmetics throughout the night.
They were also able to admire an exhibit by the German photographer Carsten Fleck. “Nuremberg meets NY” showed photographs of beauty with an edge; beauty that is imperfect and able to affect the viewer emotionally.
All in all it was a busy and very successful event for Schwan Cosmetics and their clients. New contacts were made and a lot of interesting conversations and business negotiations held.
We are very much looking forward to next year’s MakeUp in New York.