Medicated skin care sales are set to rise in the US, according to Mintel. Expansion into new areas and providing additional product benefits are cited to be key to the growth, as well as catering to the needs of consumers with chronic skin conditions.
Medicated skin care sales set to boom in the US
Catering to the needs of consumers with chronic skin conditions is reason behind growth
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Gen Z are still the most sought-after beauty demographic, but for influence, not spend
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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