Miu Miu names rapper and Top Boy star Little Simz UK Beauty Ambassador

By Alessandro Carrara | Published: 14-Jul-2026 Alessandro Carrara
Marketing

The Italian high-fashion brand, whose perfumes are developed in partnership with L'Oréal's Luxe division, has tapped Little Simz to front Miu Miu’s Fleur de Lait scent

Miu Miu names rapper and Top Boy star Little Simz UK Beauty Ambassador

Miu Miu has named English rapper and actress Little Simz as UK Beauty Ambassador for the Italian high-fashion brand’s fragrance line.

Little Simz, the stage name for Simbiatu ‘Simbi’ Abisola Abiola Ajikawo, was tapped for the role for her “fearless creativity and emotional resonance”, according to a statement from the fashion house.

Miu Miu's fragrance line is developed in partnership with L'Oréal's Luxe division, and is headquartered in Paris, France.

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In her role as UK Ambassador, Little Simz will first represent Fleur de Lait, Miu Miu’s fruity-solar scent, crafted by Master Perfumer Daniela Andrier, which offers top notes of mango accord.

Little Simz began her career in 2010 by releasing her first mixtape, Stratosphere, at the age of 16.

She has gone on to release six studio albums, with her most recent LP, Lotus, released in June 2025.

The rapper also starred in the 2019 Netflix revival of British crime drama Top Boy, portraying the main character, Shelley.

“In recent years, Little Simz has been crowned as one of the most exciting voices to have emerged out of the UK, establishing herself as a singular and unique voice in the British music scene,” a Miu Miu company statement read.

“With her album Lotus released in June last year, Simz reflects on the tenderness of love, and the light that cracks through the darkness when breakthrough and liberation arrive.

“Through music less concerned with the boundaries of genre and more driven by emotional urgency, Simz resonates with the instinctive creativity and uncompromising perspective of Miu Miu Beauty’s spirit.”

Little Simz will also represent further launches throughout 2026, including Miutine and the  brand’s Beauty Holiday Collection. 

Miu Miu, which is owned by Prada Group, agreed to a licensing partnership with L’Oréal in 2024 to produce the brand's beauty and fragrance line.

Previously, Miu Miu scents were made under a licensing agreement with Coty signed in 2013.

Miu Miu debuted its first fragrance, Miutine, in partnership with L’Oréal and fronted by English actor Emma Corrin, in 2025.

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