Morphe and Jaclyn Cosmetics incubator Forma Brands acquires Playa Beauty hair care

Published: 24-Aug-2020

The brand incubator and accelerator is on the expansion trail and moving into new categories

You need to be a subscriber to read this article.
Click here to find out more.

Forma Brands, the beauty brand incubator and accelerator behind Jaclyn Cosmetics and Morphe, is taking strategic steps towards becoming a multi-category platform.

Formerly Morphe Holdings, the company has relaunched as Forma Brands and simultaneously announced the acquisition of its first hair care brand, Playa Beauty.

The deal is part of the company’s wider accelerator strategy, which will see it hone in on

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like