MTYS, a Portuguese company, is leading the shift from traditional linear business models to circular and regenerative solutions, ensuring that brands can create products that are environmentally responsible, socially conscious, and financially viable. Her participation as a Future Leader at Paris Packaging Week 2025 highlights the growing importance of creating products with purpose and that don’t compromise the future of the next generations.
Bridging Sustainability and Business Strategy in Beauty
With a holistic approach to packaging and product development, MTYS helps brands rethink every aspect of their product life cycle—from raw material sourcing and manufacturing to sales and end-of-life management.
“As a mother, I feel an even greater responsibility to contribute to a future where resources are preserved, and sustainability is the norm, not the exception,” says Teresa Vargas Matos. “At MTYS, we help brands create purpose-driven products. Our work goes beyond designing recyclable or reusable packaging—we build roadmaps for brands that ensure the balance between environmental, social, and financial viability.”
A Vision for the Future of Packaging
Through strategic consulting, MTYS guides brands in implementing circular packaging with purpose in alignment with ESG principles and the United Nations Sustainable Development Goals (SDGs), with the objective of educate and drive innovation in the industry by helping brands transition from traditional packaging models to regenerative business practices.
“This recognition as a Future Leader reinforces my mission to push the industry towards a sustainable, transparent, and regenerative future. It’s time for brands to take sustainability from a marketing trend to a business focus.”
