Beauty routines are getting shorter and smarter. From contouring cheeks to hydrating lips and refreshing tired eyes, a new wave of make-up products is catering to consumers who want it all, fast.
Enter the beauty stick – a solid-format multi-tasker that is dominating product development, social media feeds and the bottom lines of cosmetics brands around the globe.
And reports show that younger demographics, particularly Gen Z, are driving the growth in stick-format cosmetics.
Minimalist in design, portable by nature and rich in multitasking potential, these sleek, solid-format balms, tints and highlighters offer exactly what today’s beauty consumer is looking for – convenience, effectiveness and streamlined functionality.
A market on the move
The global blush stick market is forecast to grow at a CAGR of 10.4% between 2025 and 2032, doubling in size to reach US$6.2bn, according to analyst Market Research Intellect.
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