Thea Green is a lady who knows where she wants to be in business, and more importantly how to make it happen. The glamorous 35 year old mother of three young children set up her business, Nails Inc, in 1999 with the help of 11 ‘angel investors’ and her then business partner Marie Therese Carney. Eighteen months down the line Carney bowed out of Nails Inc leaving Green the sole person at the helm.
She now employs over 400 people in 60 locations across the UK and her brand has just gone into Sephora stores across the US and Canada – to great acclaim. Business is brisk and expanding and Green is someone who by her own admission still works “seven days a week” to make sure that her brand makes waves.
With recent moves into nail art, with magnetic shades selling extremely well and nail wraps and treatment products also in demand, it’s not just about colour any more for Nails Inc. Though there is still plenty of that to be had with new shades hitting shelves every four to six weeks and customers rushing to one of the Nails Inc nail bars to get anything from a manicure and a polish (prices start from £18) to a Swarovski Crystal Pedicure (a premium £120).
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