New director at Eugene Perma
Migel Redondo takes helm at hair care group
He became director for Latin America and the Caribbean for Revlon Professional, part of the Colomer group, in 1999 before joining Eugene Perma in 2006 as director of the professional division in Spain. Since 2009 he has been the company's country manager for Europe.
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Hair Care
Mielle kicks off second season as NFL’s Official Textured Hair Care Partner
Hair care brand Mielle adds Philadelphia Eagles quarterback Jalen Hurts and Houston Texans defensive end Will Anderson Jr. to its NFL roster as it builds on its existing partnership with the American football league
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Body Care
Monday Haircare’s Jaimee Lupton’s billion-dollar mission to democratise beauty – and launch 20 new brands
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Ingredients
Kromboost: Protein bioactive for hair longevity
Kromboost is Provital's bioactive, upcycled hydrolyzed barley protein active, sourced from local malt rootlets. Rich in peptides, polyphenols and serine, it strengthens hair, boosts hydration and shields dyed colour from heat damage. Ex vivo studies show up to 152% less breakage and 199% better colour retention in leave-on, plus 166% in just one 3-minute rinse-off wash. Cosmos approved, Halal and Vegan certified, 100% natural origin. Used at 2%.
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