80% of men want a more efficient grooming routine, reveals Braun

The P&G-owned shaving brand is aiming to offer solutions to time-poor millennial males with its latest launches

Most men are looking for ways to spend less time on their morning grooming routine, a new study from shaving brand Braun has revealed.

The P&G-owned brand's global survey results suggested that many men struggle to fit grooming into their busy schedules, as the majority admitted to multi-tasking in the morning in order to leave the house as quickly as possible.

31% of men said they were trying to limit the number of grooming products they used, while 26% use multi-purpose products.

However, 62% of men said they would buy products to make their daily grooming tasks easier, and 54% are looking for time-saving solutions; a market Braun is aiming to tap into with its latest launches, helping men spend less time shaving and styling so they can focus on other responsibilities.


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Alessandra Dolfini, Global VP of Braun, said: “We are shaped by challenges, and challenges shape us in return.

“Luckily, Braun equips men with the tools to help power up their facial hair style, and offers a wide range of state-of-the-art grooming products, so they can easily master anything that comes their way.”

Braun's new Series 3 ProSkin 3000s razor (£39.99) is said to reduce shaving time, providing a precise shave with just one stroke.

It uses MicroComb technology to guide beard hairs into the trimmer, helping busy millennial males stay well-groomed while keeping on top of their schedules, according to the brand.

Meanwhile, the brand has released its MGK3045 Multi Grooming Kit (£49.99), a 7-in-1 beard and hair trimmer that allows men to switch between seven different grooming tasks.

Tailored for the face, head and body, the kit features four combs and 13 precision length settings to help men create any look.

P&G recently reported a decline in sales in its grooming segment; however, this was offset by grooming appliances, which sales of Braun's shaving products helped grow by double digits.

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