A$AP Rocky, Julia Garner and Elliot Page are the new faces of Gucci Guilty

By Austyn King | Published: 23-Feb-2023

The three stars follow the likes of Jared Leto, Lana Del Rey and Chris Evans in fronting the Coty-owned scent

Gucci has revealed the latest line-up of A-listers to front its Guilty fragrance.

Rapper A$AP Rocky, actress Julia Garner and actor Elliot Page will star in the luxury brand’s upcoming campaign, said to have been chosen for their “bold authenticity”.

Rocky, Garner and Page will portray a “story of tenderness, imagination and curiosity” in the new campaign, which is said to celebrate self-acceptance, friendship and love in all its forms, according to the Coty-owned brand.

The campaign is shot by British photographer and film director Glen Luchford, who also directed Gucci’s previous Guilty campaign, starring singer Lana Del Rey and actor Jared Leto.

More on Gucci

The Guilty campaign marks Umbrella Academy star Page’s first-ever fragrance partnership; however, his co-stars are not strangers to the beauty world.

Grammy-nominated rapper Rocky starred alongside his partner Rihanna for her brand Fenty Skin’s 2020 campaign, as well as fellow rapper Lil Nas X.

Meanwhile, Garner – the star of Netflix’s Ozark and Inventing Anna – previously teamed up with Vogue and Estee Lauder for a promotional video.

Making its debut in 2010, Gucci expanded its Guilty collection last year with two new male and female editions of the scent.

The new campaign will premiere on 1 March.

You may also like