Advertising spotlight – men's lines

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

This month the focus is on men’s grooming and shows coverage in the UK press from January 2013 to January 2014.

The results include products from newcomer Mazorin, which has leapt into top spot for male skin care with offerings such as Liquid Asset Pre-Meeting Face Revamp. Neville (Cowshed) S.O.S Survival Cream and Lab Series Skin Supplies For Men Anti-Fatigue Cooling Eye Gel are also strong in the AVE (the value had it been paid for advertising) stakes. There have been ten new product launches within this category since 1 January, which shows an increase on last year’s figure which stood at eight for the same period.

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