With men now spending more on products targeted specifically at them, Mexico’s grooming market is offering some interesting growth opportunities for brands who get it right
Mexico’s men’s grooming segment rose 4.9% in value in 2016 to reach $1.5bn.
This was a slowdown on the previous year’s 7% growth figure but equal to that registered in 2014, according to Euromonitor International figures.
As in 2015, men’s toiletries accounted for...
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