Americas - Mexico: Male Grooming Market Report 2017

Published: 16-Mar-2017
Male Grooming

With men now spending more on products targeted specifically at them, Mexico’s grooming market is offering some interesting growth opportunities for brands who get it right

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Mexico’s men’s grooming segment rose 4.9% in value in 2016 to reach $1.5bn.

Americas - Mexico: Male Grooming Market Report 2017

This was a slowdown on the previous year’s 7% growth figure but equal to that registered in 2014, according to Euromonitor International figures.

As in 2015, men’s toiletries accounted for

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