The new brand, founded by Angela Orbic, is said to use high quality ingredients to achieve more concentrated formulas
Image via Instagram @theangelaslab
As the sustainability trend continues to rip through the beauty industry, former medical student Angela Obric has launched her first waterless beauty brand Angela’s Lab.
The buzz surrounding waterless beauty has been on the increase over the past three years as more consumers are becoming eco-conscious.
Waterless beauty products allow for more concentrated formulas and are essentially smaller, meaning products need less packaging.
“In most beauty products water is the first ingredient listed,” Obric told Cosmetics Business.
“[This] presents a cheap base that doesn’t hydrate the skin.”
Instead, Angela’s Lab’s products are said to be blended with high quality botanical ingredients that are designed to suit sensitive and dry skin.
“Angela’s Lab [...] products are bursting with botanical ingredients, butters and oils, which are not diluted,” she added.
“Less is more - skin’s mechanisms to heal and repair skin itself are more than just exceptional, [...] your skin care products should only act as a supplementation and support.”
Included in its product line is a range of face oils, a cleansing balm, lip balm, body butter and body oil (from £15).
The products are now available from angelaslab.com.
Read more on waterless beauty in the Cosmetics Business Trend Report.