The cosmetic packaging business, part of Aptar Group, is expanding its fragrance sampling portfolio
iD Scent's SCENTOUCH sampling solution is a paper-based product that’s customisable and e-commerce capable
The acquisition, said Aptar, would strengthen its portfolio of fragrance sampling solutions with the addition of a 100% paper-based product that’s customisable and e-commerce capable.
iD Scent was founded in 2004 by Michel Caffon and is best-known for its patented 2019 SCENTOUCH sampling solution.
The papers used in SCENTOUCH are said to meet a certain number of commitments, including Forest Stewardship Council (FSC) certification.
“iD Scent meets the growing global demand for fragrance sampling that cares for the planet,” said Marc Prieur, President of Aptar Beauty.
“The combination of Aptar’s global scale and iD Scent’s unique capabilities will enable further collaboration on sustainability actions and objectives with our customers.
“iD Scent’s offerings are made of paper which helps promote recycling.
“This partnership reinforces Aptar’s commitment to supporting a more circular economy, where packaging materials can be easily recycled.”
Maxime Caffon and Julie Naso, co-Executive Directors of the company and the children of founder Michel Caffon, added: “Since its creation, iD Scent has been developing through innovations aiming to reduce the environmental impact of fragrance sampling, while staying true to our family values.
“We were convinced from the start that, even if a sample is by definition a one-time usage, we could make it more durable.”
The added that Aptar’s “commercial and industrial power, together with our knowhow, will enable us to serve faster the global need for more sustainable sampling solutions”.
The iD Scent purchase also brings a proprietary manufacturing process and assets under Aptar’s umbrella.
Aptar Group is headquartered in Crystal Lake, Illinois and has 13,000 employees across 20 countries.