“Innovation is in Aptar Beauty’s DNA. We deliver dispensing solutions that unite consumer insights, co-creation with brands, and technological excellence. This year at Luxe Pack Monaco, we showcased how our solutions enhance the user experience through innovation, underpinned by a firm commitment to sustainability,” said Marc Prieur, President of Aptar Beauty.
Strategic vision: From dispensing to consumer experience
Reflecting on its heritage, Aptar Beauty revealed a renewed vision for the future, inspired by its name’s Latin root, Aptare – meaning to adapt or prepare. This evolution focuses on leveraging Aptar’s core strengths in dispensing while extending expertise into new markets and territories.
Xavier Joseph, Vice President Global Marketing & Innovation, explained:
“We are sharpening our focus on what we do best, while extending our expertise to new customers and markets. Backed by consumer insights and technological know-how, our solutions deliver more value for brands and create an elevated user experience.”
Aptar Beauty also reinforced its role as a tech-driven user experience company, offering expertise that spans:
- Consumer insights & inclusive design – placing the user first in every development
- Formulation compatibility & simulation technology – accelerating innovation across formula x dispensing solutions
- Sustainability & material sciences – advancing recyclability, reusability, and reduced-impact models
Product highlights from Luxe Pack Monaco
Aptar Beauty presented a wide range of new concepts and portfolio enhancements designed to meet the needs of luxury beauty brands:
Nomad Refill – the first 10ml purse spray refillable directly from any standard perfume bottle in under five seconds, combining convenience, sustainability and premium customisation.
Astrea Airless – a fusion of glass and airless technology, delivering both elegance and formula protection, with recyclable tubular glass bottles available in 15, 30 and 50ml formats.
Toujours Lipstick – an innovative refillable lipstick featuring a patented slider mechanism, replacing the traditional twist for a distinctive, intuitive gesture.
Advance Collection – a new generation of all-plastic pumps designed for recyclability, including the GSA Advance and PZ Advance dispensers.
Derma Series – a curated line of packaging solutions tailored to the booming dermocosmetics sector, backed by Aptar Pharma’s medical-grade expertise.
Fragrance Mist Collection – sensorial spray solutions for body and hair, now re-engineered to be PCR-capable with ISCC-certified plastics.
Portfolio developments also included new PCR and low-carbon aluminium options for prestige fragrance pumps, additional premium actuators for personal care pumps, and extended personalisation options with an expanded palette of standard colours.
A custom success story: Clarins collaboration
Aptar Beauty highlighted its long-standing partnership with Clarins, showcasing two flagship projects:
Clarins Double Serum – featuring Aptar’s patented dual-chamber technology for precision dispensing and waste-free use.
Clarins Total Eye Lift – presented in a premium refillable airless packaging, combining superior standard components with custom developments to protect the formula and deliver a seamless refill gesture.
Both projects demonstrate how Aptar Beauty successfully merges sustainability and luxury without compromise on performance or aesthetics.
Aptar Beauty at Luxe Pack Monaco
Alongside product launches, Aptar Beauty participated in the Formes de Luxe Awards, where its Clarins Total Eye Lift packaging was nominated in the Dispensing category. The company also contributed to the conference programme, with Xavier Joseph presenting on refillable and reloadable solutions in beauty packaging.
Aptar Beauty is part of AptarGroup, a global leader in drug and consumer product dosing, dispensing and protection technologies. Aptar serves multiple markets including pharmaceutical, beauty, food, beverage, personal care and home care. With over 13,500 employees across 20 countries, Aptar combines design, engineering and science to create solutions that make a meaningful difference in consumers’ lives worldwide.
For more information, visit: www.aptar.com
