By Amanda Pauley
The personal care company’s marine-based solid skin care range is Environment Working Group (EWG) verified and uses FSC-certified packaging
The sustainably-minded range is inspired by the ocean, plant-derived and vegan
Attitude has unveiled Oceanly – a marine-based solid skincare line in 100% plastic-free packaging.
The Canada-based personal care company’s sustainably-minded range, which is inspired by the ocean, is plant-derived and vegan.
All products are packaged in biodegradable and FSC-certified cardboard from eco-managed forests.
The ‘clean’ skin care line is also Environment Working Group (EWG) verified.
The 19-piece range includes cleansers, serums, creams, masks and sunscreens.
All products are formulated with phytoglycogen, a plant-based (rather than shellfish-derived) glycogen which is said to hydrate the skin and promote collagen production.
The 19-piece 'clean' range includes cleansers, serums, creams, masks and sunscreens
Within the line is the Glow franchise, which consists of four products that harness vitamin C for a brightening effect.
There is also the Age franchise, which is formulated to target the signs of ageing and aid skin barrier health with ingredients watercress extract, peptides and primrose oil.
Jean-Francois Bernier, CEO at Attitude, said: “For ten years, Attitude has been tirelessly focused on developing clean and performance-driven beauty product lines in innovative, low-waste packaging.
“Oceanly is the latest evolution of this founding mission, and arguably our most game-changing advancement to date.
“Clean, vegan and plastic-free, the line is helping to create positive change on a global level, and provide the best products for people and the environment.”
Read more: biodegradable cosmetic products – how easy are they to make?