Avon launches ‘industry first’ personalised beauty app for colour matching

Published: 29-Oct-2018
Digital

New digital tool provides ‘scientifically backed’ skin tone and colour match capabilities for all ethnicities and skin tones

You need to be a subscriber to read this article.
Click here to find out more.

US direct-selling giant, Avon has unveiled a new app that claims to deliver accurate personalised colour matches for all ethnicities and skin tones.

The Personalised Beauty App - hailed as an industry first by the brand - is said to deliver accurate skin tone and colour diagnostics using a phone camera and calibration card, available exclusively to Avon representatives, and is designed to help identify individual skin care and colour needs through the measurement of skin tone.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Avon Products
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The unlikely lip products that have now become make-up disruptors

Read more
From balms that shine like a gloss, to matte-meets-moisture liquid lipsticks, hybrid formulas are revamping the lip category like never before. Cosmetics Business explores the trend

Trending Articles

  1. How cosmetics brands are protecting themselves from eCommerce fraud In a world that increasingly leans digital, the beauty industry isn't just about perfecting the next big makeup trend or skincare revolution
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    AI influencers are disrupting beauty, but Dove takes a stance against the tech in its ads The Unilever brand has taken a stance against using generative AI in its adverts, stating the technology is one of the “biggest threats” to championing real beauty
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    4 ways beauty brands will use generative AI in 2024 Generative AI will supercharge the beauty sector. Cosmetics Business looks at how brands will use it to benefit their businesses
  4. EU gives TikTok 24 hours to submit risk assessment on money-for-views app The app features a ‘Reward Program’ which allows users to earn points from watching videos, liking content and following creators
  5. Cosmetics Business reveals beauty's top 5 brand community trends in new report Community-led brands are winning in beauty. No wonder industry players are finding creative new ways to connect with their fandoms

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The unlikely lip products that have now become make-up disruptors

From balms that shine like a gloss, to matte-meets-moisture liquid lipsticks, hybrid formulas are revamping the lip category like never before. Cosmetics Business explores the trend
Colour Cosmetics

Avon launches on Amazon for the first time as part of new omnichannel strategy

The move will see the cosmetics giant sell its products outside of its sales rep programme for the first time in 136 years
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Avon's boldest (and most expensive) rebrand yet: 'People were saying it feels a bit dated'

The cosmetic giant is modernising its market identity via new campaign 'Embrace Your power', by streamlining its product portfolio and offering digital training for reps
Digital

Bill to ban TikTok in America passed by US Senate

Once signed into law, TikTok’s owner Bytedance would have nine months to sell the social media platform worth billions or face it being blocked in the country
Digital

EU gives TikTok 24 hours to submit risk assessment on money-for-views app

The app features a ‘Reward Program’ which allows users to earn points from watching videos, liking content and following creators
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

AI influencers are disrupting beauty, but Dove takes a stance against the tech in its ads

The Unilever brand has taken a stance against using generative AI in its adverts, stating the technology is one of the “biggest threats” to championing real beauty
Digital

Revieve launches 'Match My Look' & 'Shop the Look' for makeup, powered by BeautyML and Google Cloud's Vertex AI, revolutionizing personalized beauty shopping

Revieve, a Google Cloud partner, is excited to announce the launch of 'Match My Look' and 'Shop the Look', specifically for the makeup category, powered by Revieve’s BeautyML and Google Cloud’s leading Vertex AI platform
Subscribe now