Beauty Bay debuts industry-first ‘buy now, pay later’ feature

The collaboration with payments service Klarna will allow shoppers to pay for their products up to 30 days after delivery

Online retailer Beauty Bay has introduced a new payment feature allowing shoppers to pay for products up to 30 days after purchase.

The platform has been supplied by payment provider Klarna and will not charge consumers interest or fees.

David Gabbie, Executive Officer at Beauty Bay, said: “Partnering with Klarna to offer their pay later solution means we can give our customers more freedom and flexibility when buying online – helping us to boost sales, drive loyalty and increase customer satisfaction.”

According to Gabbie, customer demand was key when choosing to integrate the service.

He added: “Our offering is hugely influenced by customer demand, the latest trends and the most innovative breakthroughs in beauty technology.

“We pride ourselves on bringing the best of everything straight to our shoppers.”

Today, the site stocks more than 10,000 products from UK and international brands, including eos, Jurlique and Storybook Cosmetics.

Klarna’s General Manager, Luke Griffiths, said: “Payments play an integral role in the online user experience.

“At Klarna, our aim is to help retailers give their customers more control over how and when they pay, so we were really pleased to have been approached by Beauty Bay this year.”

According to Griffiths, research published by Klarna found that 78% of customers were more likely to purchase an online product if they were able to pay for it after delivery.

He added: “It has big potential for the industry and Beauty Bay is leading the way. We can’t wait to see how the industry benefits from the simplicity, convenience and easy payment process.”

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