The membership beauty brand is offering shoppers the chance to try the products in real life
Beauty Pie's Covent Garden pop-up is the beauty brand's second retail experiment
Beauty Pie is about to unveil a pop-up store in London, UK.
The cosmetics subscription brand will open its doors in Covent Garden, dubbed 'London's beauty quarter', from 30 June to 11 July.
Founded in 2016 by serial entrepreneur Marcia Kilgore, Beauty Pie was created as a one-stop destination for luxury beauty products at 'warehouse prices'.
The D2C brand claims it does charge consumers for the ‘middleman’ or retailer mark-ups.
Visitors at the Covent Garden pop-up will learn about the brand's pricing strategy and how Beauty Pie works with leading industry suppliers to create the high end products.
Members of Beauty Pie will receive a discount at the 7 James Street store, as per their subscription, and non-members will have the opportunity to sign-up to receive up to 75% off retail prices.
The Warehouse of Dreams pop-up is Beauty Pie's second foray into physical retail.
Beauty Pie partnered with Harvey Nichols to develop a 12-week event in March 2021, but it was forced to close early due to the Covid-19 lockdown.