Pure Beauty

Beauty blossoms as in-house floristry is the latest trend to spring up in 2019

By Sarah Parsons | 22-Jan-2019

From luxury department stores to ethical soap brands, the retail flower shop movement is driven by the fragrance industry

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It may grey outside, with many consumers suffering through dry January or a new health fad, but spring has come early for the beauty industry in 2019.

Even though the warmer months may still be in the distance, cosmetics brands are bringing the joy of the blossom season in-store – with florists.

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