Pure Beauty

Lush unveils Shrek-inspired pop-up to celebrate new collaboration

By Austyn King | Published: 27-Mar-2024

The ethical beauty brand’s activation in London, UK, celebrates its new limited edition collection based on characters from the hit DreamWorks franchise

Lush is bringing an unlikely fairytale to life with a Shrek-themed pop-up in London, UK.

Situated at the ethical beauty brand’s studio in Carnaby Street, the fairground-inspired experience offers visitors the chance to win exclusive prizes from its upcoming Shrek collection.

Open until 3 May, shoppers can play interactive games at the pop-up based on the hit DreamWorks franchise, including Hook a Donkey and HoopLa games.

There are also Shrek-themed photo opportunities, including an enchanted magic mirror.

Lush unveils Shrek-inspired pop-up to celebrate new collaboration

The limited edition Lush x Shrek collection is available to shop too, featuring bath and body care products inspired by characters from the films. 

Products include a Get Out Of My Swamp shower slime, Shrek Swamp bath bomb, Fiona shower gel, and Gingy and Donkey bubble bars.

Lush’s green-hued Mask of Magnaminty face and body mask has also been given a limited edition Shrek-inspired label as part of the collection.

Lush’s latest team-up follows a string of playful brand collaborations from across the world of film, TV and video games, which have proved a huge success for the brand.

Last year, Lush partnered with Nintendo gaming icon Super Mario for a limited edition bath collection, as well as opening a Barbie-themed pop-up in collaboration with toy owner Mattel.

Lush has also released collaborations with Netflix hit Stranger Things and Japanese pirate manga One Piece.

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