Beiersdorf launches first new beauty brand for 30 years

Published: 2-Sep-2019

The as-yet unnamed brand will be part of group’s new indie business unit, Ocsar & Paul

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German cosmetics giant Beiersdorf has launched a new independent business unit called Oscar & Paul, named after the beauty group's founders, Oscar Troplowitz and Paul Beiersdorf.

The new unit will handle Beiersdorf’s existing brands and also develop ‘corporate indie brands’ in-house.

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