Beiersdorf launches first new beauty brand for 30 years

The as-yet unnamed brand will be part of group’s new indie business unit, Ocsar & Paul

German cosmetics giant Beiersdorf has launched a new independent business unit called Oscar & Paul, named after the beauty group's founders, Oscar Troplowitz and Paul Beiersdorf.

The new unit will handle Beiersdorf’s existing brands and also develop ‘corporate indie brands’ in-house.

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business