Sponsored by Chromavis
Cosmoprof is a crucial moment in the year for Chromavis where it communicates its ability to anticipate the needs of the market and create new ones, with innovation based on the adoption of new raw materials, new production technologies and new delivery systems.
The products presented are the result of an attentive market analysis which allows identifying the needs of the consumer and responding with extremely innovative formulas in all the cosmetic product categories treated (face, lips, eyes, nails).
What’s new: performance and innovation
This year Chromavis is paying special attention to the expectations that the younger generations have of beauty and the role that they will exercise in changing beauty scenarios, influencing also older generations and their consumption.
Specifically, the concept of natural has been given a new interpretation, made more sophisticated and conscious through highly performing products, enriched with rare and precious raw materials capable of offering real and concrete promises.
The origin, the benefits, the storytelling and the impact of the product on the environment are the discriminating factors of this concept. Great attention has then been given to the performances which become extreme and offer results of a high technological level, with a unique sensory impact and “superhero” raw materials.
On the other hand, the products also become fast, practical and easy to use thanks to new “delivery systems” which do not need instructions and make the make-up immediate and entertaining, without limits of age and gender. “Instagrammable” products with a “wow” effect had to be included, that could surprise and make hearts beat as soon as they are seen. You see them, you want them.
Sustainability and respect for the environment
For Chromavis sustainability represents a fundamental value of respect for the planet and for the current and future generations. In the company there is a pleasant and safe working environment, energy comes 100% from renewable sources and responsible commercial practices are followed, applying a strict code of ethics of traceability which prevents the use of raw materials that are harmful for the environment, or that come from situations that do not respect human rights.
There is a dedicated team of people who develop sustainable projects aimed at reducing waste from production, the use of plastics and encouraging recycling. Great attention is also given to the projects aimed at reducing environmental pollution (non-chemical sanitization of installations, shuttle bus service with electric vehicles and even an app of car-sharing that allows the employees to arrive at the company possibly thanks to a lift by a colleague).
The firmly rooted concept is also confirmed in the construction of the new Headquarters in Offanengo, in the province of Cremona, where works will be completed at the end of 2019.
The plant will stand in an area of 100,000 square metres, of which 50,000 square metres will be built: it will be surrounded by luxuriant nature in the form of gardens and terraces and a large park.
In this regard, water becomes a crucial topic on which the company is focusing, planning monitoring and control systems of consumption both in the irrigation systems for the greenery and in the utilities. The aim is to create a healthy, pleasant and safe working environment, characterized by sustainability where employees and clients can be proud to work.
Driven by the future
“Chromavis constantly invests in research and innovation to continually improve its creative and productive force. There are six dedicated hubs, for a total of about 120 people who work on them (out of a total of 1,000 employees). Innovation is the soul of Chromavis, a company driven by the future where creativity and craftsmanship merge perfectly with industrial technology. Chromavis works with 95% of the brands present on the global cosmetic market; it has about 340 clients in all the market segments, distributed in 75 different countries.
The main countries where Chromavis operates are Europe (50%) and the United States (40%); China is definitely one of the most interesting markets at the moment, where Chromavis is already in part present but with the objective of further increasing its penetration.
Italy has a particular meaning in terms of know-how and is the “creative cradle”. The objective is to consolidate the long-standing market represented by Europe and grow further in the United States in the short term and in Asia in the medium term.” Reaching such challenging objectives means having the ability to always be qualified as a “total solution provider” for clients, with flexibility on the time to market.
2018 was the second year for Chromavis dedicated to the company’s conservative reorganization in terms of turnover which closed at just under euro 150 million (consolidated Chromavis group) with a proportionally better profitability compared to the previous year, due to a more rewarding market & client mix. Specifically, Chromavis Spa (Italia) grew by 10%. For 2019, the objective is to close at euro 180 million.
