Carmex to open socially interactive pop-up in London

The space is set to open for five days to celebrate its new Moisture Plus product

Image: via Instagram @carmexuk

US-based lip care brand Carmex is preparing to open a new UK pop-up.

The dedicated retail space will celebrate the launch of its new Moisture Plus product over 5 days.

From 4 December, customers will be able to shop the brand’s newest launch, as well as cult favourites including Carmex’s Classic Moisturising Lip Balm.

The socially interactive space will also offer ‘pick and mix’ discounts across Carmex’s range and limited edition products exclusive to the pop-up.

This is the brand’s second pop-up to open in the UK after launching its comic book-themed lip balm and retail space in Selfridges in 2013.

The new pop-up will be located at Noho Studios in London’s Fitzrovia district.

Speaking to Cosmetics Business about the new launch, Carmex's President and grandson of the founder Alfred Woelbing, Paul Woelbing, said . . .

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