Caudalie opens Paris boutique


New Paris store offers skin care treatments

French vine extract-based skincare company Caudalie has opened a second French boutique, at the heart of the Carrousel du Louvre shopping centre in Paris. Its first opened two years ago in the rue des Francs-Bourgeois.

The new outlet measures 60 square metres - a typical size for a shop in Paris, and faces the Apple store. The interior was created by BETC Design, which is in charge of all Caudalie boutiques and features raw oak throughout, including walls, shelves and banks of drawer with brass handles, inspired by the boatyards of the Bordeaux region.

Caudalie opens Paris boutique

The centre of the shop houses a tester bar - the Bar Beauté Barrique - with ends shaped like wine barrels and work surfaces in pale marble, while the walls feature images of vines, and a large screen TV projects images from a walk beside the vineyards of Château Smith Haut Lafitte. Surmounting everything hangs a sculpture of grapes.

”We have chosen the Carrousel du Louvre because we feel it is a great place to present our brand for our target market, who visit the Louvre museum and who want to obtain natural cosmetic products that are made in France,” Emily le Moult, in charge of publicity at Caudalie, told Cosmetic Business. She added: “Our whole range is available in the boutique.”

Caudalie also has boutiques in New York, Los Angeles and London, and is continuing to develop its network worldwide, according to le Moult. “This year, another Parisian boutique will open its doors as well as a boutique in Germany,” she said.

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Among other treatments, the Carrousel de Louvre shop will offer 10-minute facials (Le Soin Beauté) without appointment, and a hand scrub treatment with massage.