Charcoal trend settles into new beauty niches

The trend for activated carbon has found some surprising new applications in the cosmetics sector as the wider trends for natural ingredients and healthy living coincide

While the trend for activated charcoal is one that might not seem, at first glance, glamorous enough to qualify for the beauty aisle, new launches are proving otherwise.

Charcoal in the health and food sector has coincided with beauty. Now consumers can enjoy their charcoal bagels with tea smoked salmon (thanks to Heston from Waitrose) and follow up with a complimentary cold-pressed charcoal chaser after their routine Elemis facial – the traditional rehydrating glass of water has been well and truly outplayed.

Ranking top

Of course, the face mask sub-sector has jumped on the bandwagon, and with great success – consumers need only glance at Amazon’s best selling product list for proof.

Updated hourly, the top 20 most popular products on Amazon ranking makes for an interesting chart to track.

Skin care staples such as castor oil are mixed in with on-trend tools such as Real Techniques’ Miracle Complexion Sponge.

But in recent weeks the top spots have been dominated by . . .

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