L'Oréal continues to cement its position as a dominant force in beauty technology, unveiling a groundbreaking wave of artificial intelligence (AI) and science-driven innovations at VivaTech 2026.
The annual event, which is taking place between 17 and 20 June this year, brings together companies from around the globe to showcase bleeding-edge technology in Paris, France.
But L'Oréal is showing just how far it is willing to go with its technological innovations, celebrating its tenth anniversary at the event by unveiling its ‘Beauty Odyssey’.
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This core theme of journeying emphasises the Maybelline-owner’s plans to combine science, AI and data to shape its business model for the coming years.
Yet, two core areas of focus have stood out as dictating the potential future of beauty, Guive Balooch, Global VP, Tech and Open Innovation, at L'Oréal, revealed to Cosmetics Business from the showroom floor in Paris.
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