Clairol reveals debut vegan hair colour product

The non-drip formula is also said to deliver colour results in 20 minutes

Natural Instincts by Clairol has revealed its first-ever hair colour suitable for vegans.

Blended with 80% naturally-derived ingredients, including coconut oil and aloe vera, Natural Instincts Conditioning Colour (£6.95) is said to last for 28 washes before fading.

It is also said to be free from ammonia and phenylenediamine, with no added parabens.

Meanwhile, the non-drip formula is said to be easy to apply and gives colour results in just 20 minutes.

“We are extremely proud to have created a formula that contains 80% naturally-derived ingredients,” said Carin Freidag, Clairol’s Senior R&D Manager.

“As it is a non-permanent formula, you get the benefit of a colour that is more gentle to the hair than a permanent formulation without the harsh root line.”

The product is now available from Superdrug and will hit Boots stores from July.

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