Cosmetics Business reveals the 5 key sustainable beauty trends in new report

88% of consumers want brands to help them live sustainably. This report reveals how beauty brands can rise to the challenge, and do sustainability well

Market overview: At a glance

What's in this report?


Top 5 trends:

1. Circle of life

2. Trash to treasure

3. Zero-waste brands

4. Proof of profitability

5. Sustainability marketing

Country highlights


How many consumers avoid products that are harmful to the environment?

Source: Kantar

Key market challenges addressed

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