Could regulatory updates around titanium dioxide affect your brand?

The EU recently issued legislative updates surrounding the use of titanium dioxide and its nanoform. Tjaša Grum reveals how this could impact your business

Titanium dioxide is a well-known substance, which is used in many consumer products: paint, plastics, paper and food, as well as cosmetics. It is a naturally occurring mineral that can form many different shapes.

Titanium dioxide is generally a white powder, which gives products a white hue. However, its nanoform does not have the same characteristics and no longer gives this white colour.

According to the definition found in Regulation (EC) No 1223/2009, nanomaterials are insoluble or bio-persistent materials, which are intentionally manufactured to have one or more external dimensions, or an internal structure on the scale from 1-100nm.

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