Pure Beauty

Dermalogica unveils London pop-up for latest skin care innovation

By Austyn King | 15-Jul-2022

The Exfoliation Affirmation Studio in Soho will feature interactive workshops and panels with Georgia 'Toff' Toffolo, Kira Matthews and School of SOS

Dermalogica has launched its Exfoliation Affirmation Studio pop-up store in London, UK, celebrating the launch of its latest skin care innovation with exclusive events.

Opening today in the UK capital's Soho district, shoppers will be able to discover the brand's new Daily Milkfoliant product in an “immersive playground”, with Dermalogica's skin therapists on hand to provide advice and guidance.

The pop-up will also host ticketed events throughout the weekend, including interactive workshops and panel discussions to promote positivity and inspire customers with brand ambassadors and industry experts.

The weekend will kick off with an introductory panel on 'The Power of Positive' with TV personality and Dermalogica brand ambassador Georgia Toffolo, writer and broadcaster Ashleigh Kane and lifestyle guru Kira Matthews, who will discuss their daily rituals.

Matthews will also host Affirmation 101 workshops, sharing her tips on manifestation and positive affirmations to help attendees achieve their life goals.

Visitors can also book in for an “empowering” dance session with London-based fitness center School of SOS, which is said to promote mental health, inclusion and confidence with no previous dance experience needed.

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Shoppers can purchase ticketed sessions for £20 to gain access to the events, which will be redeemable on Dermalogica product on the day and includes light refreshments and a goodie bag said worth £30.

Created by the team behind Dermalogica's best selling Daily Microfoliant, the brand's oat-based Daily Milkfoliant powder is said to to be clinically proven to smooth skin, with 90% of users experiencing smoother skin after one use, according to the brand.

The Exfoliation Affirmation Studio pop-up will run until 17 July at Soho's Greek Street.

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