Egypt’s US$1bn cosmetics and perfumes market – regulated and unregulated – has still to recover from the country’s 2011 revolution. Ongoing instability and weak economic growth has stymied a hoped-for robust rebound in sales. However, demand is starting to pick up and the country’s large population of 85.5 million is making more purchases of mass market toiletries.
Egypt: after the revolution
The Egyptian cosmetics market struggles after the 2011 revolution, but has potential
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Obstacles and opportunities for cosmetics in the Middle East
Read moreThe industry in the Gulf region is booming despite political strife
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Middle East – Conflict vs consumerism
While the cosmetics industry in Lebanon, Jordan and other countries of the Levant have felt the impact of the conflict in Syria, sales throughout the Middle East region continue to grow, particularly in the Gulf states. Fragrance consumption is particularly strong as are deodorants while hair care and skin care product use is becoming more sophisticated. Leading brands include Nivea, Arabian Out, Al Qurashi and Dove
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