Skin care brand announces expansion
Facial skin care brand Emma Hardie has announced its expansion to more than 50 Marks & Spencer stores in the UK.
Previously only available in 16 selected Marks & Spencer stores across the country, Emma Hardie told Cosmetics Business that its product line is now being rolled out in more than 50 stores after huge success in the store's beauty halls. "We're in the top third of best selling ranges in M&S," Emma Hardie, brand founder, said.
The skin care line has also announced a return to Harrods after previously withdrawing from the department store. Starting this summer, Emma Hardie herself will be providing facials in the store over three different weeks – the first will start on 30 June. During these services, the Emma Hardie range of 'amazing face' products will also be available to purchase in store.
Emma Hardie also told Cosmetics Business that the company is happy with its current independent status and not looking to sell to a larger brand at the moment. She said: "We're still very happy being independent, it means we can be creative. But I will say that we are being watched."
Emma Hardie products are currently available in Debenhams, Marks & Spencer, Space NK and Fenwicks in the UK as well as selected US stores and on TVSN in Australia.