Cosmetics Business picks: 8 buzzworthy beauty launches

By Lollie Hancock | Published: 27-Mar-2026

This week’s biggest beauty launches include fresh skin care from Tropics and Skin Rocks, fruity fragrances from Kayali and hair treatments to tackle a number of concerns from Nature Spell, Ouai and K18

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This week’s biggest beauty launches range from new colour cosmetics from Bobbi Brown to a science-backed bond building hair treatment from Ouai.

Upgrade your skin care with a levelled-up version of one of Tropic’s best sellers, and a new antioxidant-boosting addition to Skin Rock’s line-up.

Plus, Neom turns showers into wellness rituals with its new Body Wash Wardrobe, while TikTok Shop favourite Nature Spell introduces a new range to help keep dandruff at bay.

Read on to discover this week’s most buzzworthy beauty launches.

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