England footballer Dele Alli scores collaboration with Paco Rabanne for #whosthegod campaign

Consumers who enter the brand’s new competition are in with a chance to meet the Spurs midfielder

Puig licensed fragrance brand Paco Rabanne has teamed up with England footballer Dele Alli for its #whosthegod campaign.

The campaign has been released to promote of its iconic Invictus fragrance as well as the World Cup tournament in Russia.

The brand is giving one consumer the chance to meet the 22-year-old Spurs midfielder by running a social media competition.

To enter, fans are invited to follow Paco Rabanne on Instagram and post a trick shot video on their account using #whosthegod and the winner will be announced on 15 July.

The project will also feature 15 other UK football personalities, including YouTuber Spencer FC, spoof football club Hashtag United, Wycombe Wanderers’ player Adebayo Akinfenwa and former professional footballer Ryan Mason.

Earlier this year the brand signed American model and actress Emily Ratajkowski as a brand ambassador.