The make-up range will be discontinued in the US, UK and Canada, while online sales will also cease
The Estée Lauder group is to drop the Estée Edit brand in certain markets.
Estée Edit was launched in 2016 to target millennials and comprises 82 SKUs. The range will now be discontinued in the US and Canada, plus Selfridges in London, and online sales will also cease.
“Simultaneous efforts by the core Estée Lauder brand have...
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