Estée Edit to be withdrawn from US and UK markets

The make-up range will be discontinued in the US, UK and Canada, while online sales will also cease

The Estée Lauder group is to drop the Estée Edit brand in certain markets.

Estée Edit was launched in 2016 to target millennials and comprises 82 SKUs. The range will now be discontinued in the US and Canada, plus Selfridges in London, and online sales will also cease.

“Estée Lauder created The Estée Edit collection for Sephora to recruit millennial consumers,” the company’s global office told Cosmetics Business.

“Simultaneous efforts by the core Estée Lauder brand have . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies