Estée Lauder joins Humane Society International’s campaign against animal testing

21-Jun-2019
Regulatory

The #BeCrueltyFree campaign aims to ban cosmetics animal testing worldwide by 2023

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The Estée Lauder Companies (ELC) has become the latest beauty giant to lend its support to Humane Society International’s #BeCrueltyFree campaign.

The industry heavy weight, whose portfolio includes over 25 beauty brands, including Estée Lauder, Bobbi Brown, Aveda, MAC, La Mer and Tom Ford Beauty, has pledged to work towards an end to animal testing for cosmetics globally.

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