Estée Lauder has signed a fashion industry rising star Grace Elizabeth as its newest Global Spokesmodel.
The 21-year-old is destined to feature in the brand’s skin care, make-up and fragrance campaigns for its digital, TV, in-store and print marketing campaigns - with a roll-out stated for July.
Estée Lauder’s Global Brand President, Stephane de La Faverie, said: “Grace is an incredible modern beauty who will help us continue to elevate the style and aspiration of the Estée Lauder brand.
“With her rise to the top of the fashion world in such a short time as well as her fantastic sense of humour, Grace is destined to bring a fresh attitude to the brand.”
Born Grace Elizabeth Harry Cabe, she first gained recognition after appearing as a ‘Guess Girl’ in 2015 and made her runway debut in New York in 2016, before walking in the Victoria’s Secret Fashion Show the same year.
The US model joins the famous Estée Lauder ‘sisterhood’ of iconic models, including Karlie Kloss, Kendall Jenner, Hilary Rhoda, Yang Mi, Carolyn Murphy, Joan Smalls and Fei Fei Sun.
Commenting on the partnership Cabe said: “I am so excited to represent the Estée Lauder brand. Beauty has always been a passion of mine and to work with such an iconic brand is magical.”
Along with her six Vogue covers, she has landed over 30 advertising campaigns for big name fashion houses, including Chanel, Versace, Carolina Herrera, Hugo Boss, Ralph Lauren and Max Mara.
