Exclusive: Shiseido launches NFT loyalty programme with leading Web3 creators

By Sarah Parsons | 14-Feb-2023
Marketing

The Japanese beauty brand owner is offering owners of the digital assets free product samples and early access to launches

You need to be a subscriber to read this article.
Click here to find out more.

While most beauty and fashion brands are jumping on the NFT hype to promote new launches, or CSR initiatives, how the technology can garner consumer loyalty is still a new frontier. 

But Shiseido hopes to change all of that with what it is calling a 'world first' AI-powered NFT community programme. 

The Japanese beauty brand owner is releasing 150 NFTs that have been created by

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like

Skin Care

Shiseido signs Bollywood star Tamannaah Bhatia as first Indian ambassador

Read more
The actress will front Shiseido’s skin care range in India as the Japanese conglomerate ramps up its presence in the market

Trending Articles

  1. Lookfantastic to open first Christmas pop-up in London The event is set to run from 29 November to 3 December, and will be located at 189 Piccadilly Townhouse
  2. Edgewell launches Schick Intuition art competition for emerging talent The winner will receive a $10,000 tuition grant and the chance to be featured on Schick Intuition packaging in Dollar General stores
  3. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador
  4. Lush takes over London’s Outernet venue with ‘Intergalactic’ installation The venue, located on Tottenham Court Road, is said to be home to the world’s largest LED screen
  5. GHD unveils CGI London Christmas lights takeover experience The hair tool brand has launched a virtual ‘GHD Dreamland’ takeover of shopping destination Regent Street to promote its limited edition Christmas sets

Upcoming event

Cosmoprof India Mumbai

7-9 December 2023 | Jio World Convention Centre See all

You may also like

Skin Care

Shiseido signs Bollywood star Tamannaah Bhatia as first Indian ambassador

The actress will front Shiseido’s skin care range in India as the Japanese conglomerate ramps up its presence in the market
Skin Care

Anne Hathaway is new face of Shiseido’s Vital Perfection line

Products in the skin care range are designed to lift and firm, and include Intensive WrinkleSpot Treatment and Uplifting & Firming Cream
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: Which country’s brands are booming?

Which country’s brands gained in value in 2023 and which brands joined or fell off Brand Finance’s beauty league table this year?
Marketing

NARS launches another Orgasm-themed NFT

The Shiseido-owned make-up brand has teamed up with Boss Beauties to create its latest digital artwork collection
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

The new high-tech rules of beauty pop-ups

This year’s beauty pop-ups waved goodbye to stale store settings, opting for phygital interaction and the experiential to raise brand awareness and sales among Gen Z and millennials
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

6 beauty trends that are here to stay in 2023

From TikTok to transparency, the Cosmetics Business team forecast which beauty trends they think will stay in 2023
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

The 10 hottest beauty launches coming this spring

From Baylis & Harding’s latest dedicated sleep range to La-Roche Posay’s new SPF filter, Cosmetics Business reveals the newest cosmetics launches on the market this month
Subscribe now