French brand # Parfums Hashtag unveils website

Published: 6-Nov-2015
Fragrance Marketing

The perfume brand is aimed at teenagers and those au fait with social media

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France-based perfume brand # Parfums Hashtag, which is primarily aimed at teenagers, has launched the website parfumshashtag.com and is giving users the chance to meet an artist from Universal Music France.

The site has six sections: the e-boutique, which sells the brand’s three current fragrances (I’m a Princess, Crazy Girl and I Love You); a quiz page where visitors can find the perfume that best suits their personality; an 'e-goodies page' with free downloads of wallpaper for tablets and phones featuring # Parfums Hashtag photo montages;

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